History
From humble beginnings, Shoreline Beverages has over a short space of time achieved recognition as a company that is setting high standards and securing substantial market share in the beverage industry. Initially, a contract bottler, sales and distributor of carbonate soft drinks, the company is now synonymous with their famous brand Coo-ee.
From its inception in 1947, to its highly successful relaunch in 2004, the Coo-ee brand has been the cornerstone of Shoreline’s success. Acquiring this 60 year old brand and successfully backing it with marketing and promotional support, has seen Shoreline establish a firm foothold in the ever changing and challenging beverage market.
Shoreline Beverages, is an innovative beverage company dedicated to building brands in the non-alcoholic beverage market. Our portfolio of brands include Carbonated Soft Drinks, Still Mineral Waters and other beverage categories to be launched soon.
Shoreline Beverage is HACCP (Hazard Analysis and Critical Control Point) certified by the SABS (South African Bureau of Standards).
MISSION
Our mission is to be the leading innovator in the non-alcoholic beverage category.
We aim to produce products and market brands that meet the highest standards – products that satisfy and delight our consumer base by being accessible, affordable and desirable.
VISION
Our vision is to be world class: for our customers, consumers, employees and suppliers.
We will continue to exceed expectations, while striving for long-term prosperity. We will never lose sight of our surroundings and the world in which we live. We will remain committed to social and environmental care.
|
